Work
Gry og SifID
In Defence of Decoration
From a rational point of view, Gry & Sif make absolutely no sense. In a world obsessed with efficiency, optimisation and measurable value, hand-felted decorations are useless. They solve no problems. They speed nothing up. They are, by any modern utilitarian logic, completely unnecessary.
Which is exactly why they matter.
This is where the work began.
Fragments, directions and visual thoughts gathered, tested and challenged—before anything felt resolved.Not a straight line, but a necessary one.
Credits:
- Client: Gry & Sif
- Lead designer: Olga Bastian
- Lead copy: Heidi Volke
- Design assistant: Olga Eyubova